Improving the Estimation Procedure for the Beta Binomial TV Exposure Model
提出一种改进的Beta二项分布估计方法，用于更准确地建模网络电视的观众曝光频率分布，并对比了已有最佳模型。
The authors propose an improved model for estimating audience exposure to network television, and test this model against the best previously reported models. The model involves a new method for estimating a beta binomial distribution, which is used to model the frequency distribution of exposure. The new estimation procedure takes explicitly into account several characteristics specific to network television.