Coping with Staglation: Voluntary Simplicity
研究了滞胀现象如何催生自愿简化消费者群体，并分析了该群体对市场营销的影响。
Stagflation, a significant economic, social, and political phenomenon since the Depression, is changing consumers and creating a voluntary simplifier consumer segment. This paper outlines the impact of stagflation and focuses on the simplifier segment and its implications for marketing.