Efficient Experimental Design with Marketing Research Applications
提出在联合分析和离散选择研究中使用D效率实验设计，讨论了正交阵列、非正交设计、相对效率及算法，并构建了含不对称性和交互作用的选择研究设计以及含区块和总体交互作用的联合分析设计。
The authors suggest the use of D-efficient experimental designs for conjoint and discrete-choice studies, discussing orthogonal arrays, nonorthogonal designs, relative efficiency, and nonorthogonal design algorithms. They construct designs for a choice study with asymmetry and interactions and for a conjoint study with blocks and aggregate interactions.