客户组合管理(CPM)以改进客户关系管理(CRM):您的客户是白金、黄金、银还是铜?
Customer portfolio management (CPM) for improved customer relationship management (CRM): Are your customers platinum, gold, silver, or bronze?
JOURNAL OF BUSINESS RESEARCH · 2016
被引 93
人大 A-ABS 3
- Ramendra Thakur 通讯
- Letty Workman
客户关系管理市场营销客户价值服务管理金融