Towards a Socialist Marketing Concept—The Case of Romania
研究了东欧国家（以罗马尼亚为例）在社会主义体制下如何发展营销概念，提出了适合其经济体系的营销模式，并与其他社会主义国家对比。
Interest in marketing appears to be increasing in all East bloc countries, and Romania is no exception. The context within which marketing activities currently take place there is presented, and a socialist Romanian version of the marketing concept is proposed. Examples of the application of the concept, both in Romania and in two other socialist countries with less central planning, are provided. Except for a portion still in the experimental stage, the Romanian model appears to fit well the marketing reality of the three socialist countries examined.