The Complementary use of Multivariate Procedures to Investigate Nonlinear and Interactive Relationships between Personality and Product Usage
互补使用典型相关、聚类分析结合多重判别分析以及泰勒展开回归与趋势面映射,交叉验证人格与产品使用之间的非线性和交互关系。
Several multivariate procedural approaches—canonical analysis, cluster analysis paired with multiple discriminant analysis, and Taylor expansion regressions with trend surface mapping—are used in a complementary fashion to examine and cross-validate nonlinear and interactive relationships between personality and product usage variables.