多元程序在探究人格与产品使用之间非线性和交互关系中的互补应用

The Complementary use of Multivariate Procedures to Investigate Nonlinear and Interactive Relationships between Personality and Product Usage

Journal of Marketing Research · 1980
被引 23
FT 50UTD 24ABS 4★

中文导读

互补使用典型相关、聚类分析结合多重判别分析以及泰勒展开回归与趋势面映射,交叉验证人格与产品使用之间的非线性和交互关系。

Abstract

Several multivariate procedural approaches—canonical analysis, cluster analysis paired with multiple discriminant analysis, and Taylor expansion regressions with trend surface mapping—are used in a complementary fashion to examine and cross-validate nonlinear and interactive relationships between personality and product usage variables.

消费者行为人格心理学多元统计分析市场研究