新型耐用消费品需求增长的国际比较

International Comparison of Growth in Demand for a New Durable Consumer Product

Journal of Marketing Research · 1982
被引 38
FT 50UTD 24ABS 4★

中文导读

提出相对需求概念(一国个人消费支出中用于某商品的比例),将其表示为商品饱和水平的函数,比较不同国家的函数参数,并讨论其在需求预测中的应用。

Abstract

The author introduces relative demand, defined as the proportion of a country's personal consumption expenditure spent on a good, and describes relative demand as a function of the level of saturation of the good. He compares parameters of these functions among countries and discusses their use in predicting demand.

消费者需求耐用消费品国际比较需求预测