The politics of behaviour change: nudge, neoliberalism and the state
本文批判性分析助推策略与新自由主义国家的关系，评估其自由意志家长主义主张，并倡导一种更关注社会经济背景的社会民主式行为改变模式。
Behaviour change is increasingly central to policy and politics. The exemplar of nudge, and its relationship to behavioural economics and psychology, is outlined. Nudge’s claim to libertarian paternalism is evaluated in the context of the neoliberal state. A sociological critique of behavioural economic assumptions enables a still wider account of shifting state–citizen relations. Foucauldian analyses of such relations, as well as deliberative ‘think’ perspectives, are assessed. A more explicitly political, social-democratic model of the behaviour change state is advocated. This would be more attuned to the socioeconomic context of behaviour, and also be prepared to defend citizens against ubiquitous attempts to shape their subjectivity.