In Defense of Strategy as Design
反驳了明茨伯格认为设计隐喻不适用于战略制定的观点,通过回顾设计文献定义设计过程的属性,并探讨设计与商业战略制定之间的相似性及其对战略设计与执行过程的启示。
This article proposes that we reconsider the usefulness of the metaphor of design as a prescription for strategy making, arguing against Henry Mintzberg's view that it is not appropriate. It reviews literature from the field of design and defines a set of attributes of the design process—which is synthetic, adductive, hypothesis-driven, opportunistic, dialectical, inquiring, and value-driven. The article examines the parallels between designing and creating business strategy and presents the implications of such an approach for designing the processes to design and execute strategy.