Deceptive and Nondeceptive Consequences of Evaluative Advertising
研究了评价性广告（即宣传无形产品属性或利益的广告）如何通过暗示机制欺骗消费者，以及即使不欺骗也能因低卷入信息处理而奏效。
Evaluative verbal content represents those advertising claims which refer to intangible product attributes or benefits. Theoretical arguments and empirical evidence indicate that such advertising may deceive receivers via an implication mechanism. But even in the absence of deception, advertisers may find success with evaluative advertising due to the operation of a low involvement information processing dynamic.