Product Innovation Strategy and the Performance of New Technology Ventures in China
研究了中国新创科技企业的产品创新战略对绩效的影响,发现该影响取决于环境动荡性、制度支持以及企业的关系型战略(如战略联盟和政治网络)。
Investigating the effect of product innovation strategy on the performance of new technology ventures in China, we found the innovation-performance link was contingent on both environmental factors, including environmental turbulence and institutional support, and the relationship-based strategies of the ventures, such as strategic alliances for product development and political networking. Our results suggest the need for simultaneous consideration of environment- and relationship-based strategy factors as moderators in the discourse on product innovation strategy among new technology ventures.