心理细分市场细分在地理位置间的可推广性

The Generalizability of Psychographic Market Segments across Geographic Locations

Journal of Marketing · 1986
被引 91
FT 50UTD 24ABS 4★

中文导读

比较了17个城市开发的心理细分方案,发现一个地理市场的心理细分可推广到其他地理市场。

Abstract

Psychographic segmentation solutions developed for 17 different cities were compared. The findings indicate that psychographic segments which are developed for markets in one geographic location are generalizable to markets in other geographic locations.

市场细分心理细分地理可推广性市场营销