市场研究组织中的伦理行为与官僚结构

Ethical Behavior and Bureaucratic Structure in Marketing Research Organizations

Journal of Marketing Research · 1988
被引 433 · 同刊同年前 9%
FT 50UTD 24ABS 4★

中文导读

研究了市场研究公司、数据分包商和企业研究部门中官僚结构与伦理行为的关系,发现两者相关且关系因组织类型而异。

Abstract

The authors examine the relationship between bureaucratic structure and ethical behavior in research firms, data subcontractor organizations, and corporate research departments. The results suggest that the bureaucratic structure of the organization is related to ethical behavior; the nature of this relationship varies across the three types of research organizations investigated.

市场研究组织行为商业伦理官僚结构