Sorry to (Not) Burst Your Bubble: The Influence of Reputation Rankings on Perceptions of Firms
通过实验设计，研究声誉排名如何影响人们对企业的看法，发现负面且与其他信息一致的排名会改变认知，解释了企业特征不变时声誉为何变化，以及特征变化为何难以快速改变声誉。
We measure the influence of reputation rankings on individuals’ perceptions of firms. Through experimental design, we vary whether and how participants are exposed to a reputation ranking alongside other information about a firm. We find that rankings influence perceptions when they are negative and congruent with other information about the firm. These findings help explain how a firm’s reputation can change even if its characteristics remain constant and why change in a firm’s characteristics can be slow to produce change in its reputation.