产品淘汰决策:正式性重要吗?

Product Elimination Decision Making: Does Formality Matter?

Journal of Marketing · 1985
被引 58
FT 50UTD 24ABS 4★

中文导读

研究了公司产品淘汰流程中正式性的作用,发现正式性在不同组织环境下有差异,并影响流程内容和管理效果。

Abstract

This research presents (a) a methodological framework for examining formality as an ingredient of a company's product elimination process, and (b) some exploratory findings showing the manner in which formality varies across different organizational settings, and its effects upon the content and managerial effectiveness of the product elimination process.

产品管理营销策略组织行为