Dimensional Relationships of Aided Recall and Recognition
研究了广告记忆测量中辅助回忆和再认的维度结构，发现至少存在两个独立维度：一个与对广告、品牌和产品类别的积极情感反应相关，另一个与个体知识或能力差异相关。
Abstract Abstract The advertising literature contains some evidence that memory measures, such as aided recall and recognition, are multidimensional in nature, but little is known about the character of the separate dimensions. This issue is investigated in the present study by including correlates of aided recall and recognition. The results of an ESSCA analysis indicate that there are at least two independent dimensions of memory for advertisements. The first dimension is related to positive affective reactions to the ad, brand and product category, and the second is related to knowledge or ability differences between individuals.