消费者选择数据的分解树结构建模

Disaggregate Tree-Structured Modeling of Consumer Choice Data

Journal of Marketing Research · 1988
被引 64
FT 50UTD 24ABS 4★

中文导读

提出一种新方法,通过分类算法在个体层面估计决策树,无需事先假设树形结构,并汇总样本中决策规则的多样性及其对市场份额的影响,适用于面板数据分析。

Abstract

A new approach to inferring hierarchical models of consumer choice is described. A classification algorithm is used to estimate decision trees at an individual level without requiring prior assumptions about tree form. Derived models are analyzed within a modeling system that summarizes the diversity of decision rules in a sample as well as their implications for aggregate market shares. An application to the analysis of panel data and a comparison with disaggregate logit analysis are reported.

消费者选择决策树离散选择模型计量经济学机器学习