Meta-Analyses of Attitudes toward Advertising by Professionals
通过两项元分析，总结了自专业广告限制放松以来十年间的研究，发现不同职业对广告的态度差异源于质量的重要性、异质性和可评估性，且消费者比专业人士更支持专业广告。
Two meta-analyses of attitudes toward advertising by professionals are presented, which allow formulation of generalizations from 10 years’ research spanning the time since the relaxation of professional advertising restrictions first was discussed and subsequently implemented. Results suggest that differences in attitudes across professions may be attributable to the importance, heterogeneity, and assess-ability of quality levels; that exposure to professional advertising produces attitude changes in favor of increased advertising by professionals; and that consumers are more favorably disposed toward such advertising than are professionals.