Benefits or Problems as Market Segmentation Bases—A Comment
本文重新审视了Van Auken和Lonial（1984）的文章，指出其在结论问题和益处是独立理论构念以及评估细分一致性分析和对数线性模型适用性方面的概念和方法论问题，旨在促进未来研究。
Abstract This comment constructively re-examines Van Auken's and Lonial's (1984) article in regards to its capacity to (1) conclude that problems and benefits are independent theoretical constructs and (2) to determine the suitability of segment congruence analysis (SCA) and the log-linear modeling in market segmentation research. A few conceptual and methodological caveats are identified, with the objective of facilitating future research into the potential of “problem data” and the value of SCA and log-linear modeling.