Making the Case For Enhanced Advertising Ethics
本文向广告专业人士论证加强广告伦理的必要性，以建立消费者对公司和品牌的信任。它引用了消费者不信任广告的研究，讨论了儿童广告、广告与新闻娱乐的模糊界限以及行为广告等关键伦理问题。
<h3>ABSTRACT</h3> This article presents the case to advertising professionals for the need to enhance advertising ethics in order to build consumer trust in the company and its brands. It cites research showing that consumers do not trust advertising much of the time. key ethical concerns are discussed, including children9s advertising, the blurring of advertising with news and entertainment, and behavioral advertising. In the end, it is the responsibility of the ad professionals to resolve ethical concerns proactively, and they must be encouraged to do so from the top down, and given clear permission to express their concerns.