Industrial Buyers’ Choice Strategies: A Protocol Analysis
通过协议分析方法，模拟了工业采购者在询价和选择最终供应商时的多阶段决策过程，发现他们常用连接式决策模型。
Protocol analysis was used to develop detailed simulation models of the decision processes individual industrial buyers use in requesting quotations and selecting a final supplier. The results suggest that industrial buyers frequently employ multistage decision models involving conjunctive processes.