Attitudinal Predictions of Choices of Major Appliance Brands
一项重复访谈研究发现，消费者对大家电品牌的认知和态度与后续品牌选择之间只有微弱关联；这些态度主要通过低卷入学习形成，在购买前的主动搜索阶段尤其容易改变，但采用全线策略并辅以全国性广告的品牌除外。
A reinterview study showed that awareness and attitudes toward major appliance brands were only weakly related to subsequent brand choices. Such attitudes are formed mainly through a process of learning without involvement, and are particularly susceptible to change during the period of active search prior to the purchase decision. A significant exception was the group of brands using a full line strategy, supported by national advertising, where prior attitudes had a significant relationship with the brand chosen.