个人与组织变量:它们对工业销售人员奖励效价的相对影响

Personal and Organizational Variables: Their Relative Effect on Reward Valences of Industrial Salespeople

Journal of Marketing Research · 1983
被引 132
FT 50UTD 24ABS 4★

中文导读

研究了241名工业销售人员的个人特征和组织特征与不同奖励吸引力的关系,发现组织变量比个人特征更能预测奖励的吸引力。

Abstract

The authors investigate the relationship between personal and organizational characteristics and the attractiveness of various rewards to industrial salespeople. Data were gathered from 241 industrial salespeople and the sales managers of 17 participating industrial firms. Of the 84 relationships examined, 18 statistically significant relationships are found between such predictor variables as age, job tenure, income level, specific self-esteem, compensation plan base, promotion opportunity rate, and recognition rate and criterion variables which are the valences for various rewards. Organizational variables are found to be more promising than personal characteristics in terms of their relationship to the attactiveness of various rewards.

销售管理组织行为激励理论工业营销