货币激励对中心地点访谈中合作率与数据收集成本影响的实验检验

An Experimental Test of the Effects of a Monetary Incentive on Cooperation Rates and Data Collection Costs in Central-Location Interviewing

Journal of Marketing Research · 1983
被引 11
FT 50UTD 24ABS 4★

中文导读

通过实验研究货币激励对受访者参与中心地点访谈的决定、未来参与意愿及数据收集成本的影响,为调查设计提供参考。

Abstract

The authors describe an experimental study designed to determine the effects of a monetary incentive on (1) a potential respondent's decision to participate in a central-location interview, (2) that person's expressed willingness to participate in a future survey, and (3) the cost of data collection.

实验经济学调查方法行为经济学数据收集