Altering Corporate Strategic Criteria to Reflect the Changing Environment: The Role of Life Satisfaction and the Growing Senior Market
提出企业应将生活满意度纳入市场研究，以应对人口老龄化带来的消费环境变化，帮助管理者开发更有效的产品和服务。
The marketing discipline has traditionally focused on product and service satisfaction, but these measures alone are no longer sufficient to guide marketing-oriented organizations. Dramatic changes in our society in the last decade have created opportunities to develop and expand market research beyond product and service satisfaction to include the concept of life satisfaction. Attention to this concept in the development of socially responsive business strategies will become increasingly important as our population of older citizens grows in size. This article seeks to sensitize corporate managers to the changes that are taking place in the consumer environment and suggest the potential of the life satisfaction concept in creating and marketing effective products and services.