The FTC's Advertising Substantiation Program
研究了联邦贸易委员会的广告证实计划，该监管机制影响营销者决策，描述了其起源和现状，提出了满足监管要求的管理政策建议，并从公共政策角度提出了评估该计划的相关问题。
The FTC's advertising substantiation program—a regulatory mechanism effecting many marketer's decision making—is examined. The program's genesis and current status are described, suggestions for managerial policies designed to meet the regulatory requirement offered, and questions relevant to an evaluation of the program from a public policy perspective raised.