Advertising and Product Liability Litigation
研究了广告在消费者因缺陷产品受伤的产品责任诉讼中日益重要的作用，分析了广告如何影响消费者行为并导致伤害，以及营销者可能承担的法律责任，并提出了管理和公共政策建议。
Abstract Since the late 1970s, advertising has become increasingly important in product liability litigation when consumers have been harmed by faulty products. Courts seem willing to consider the impact of advertising on consumer behavior leading to injury-causing situations. If consumer reliance on the content of advertising can be established, the marketer may be subject to liability under a variety of theories of recovery, including warranty, misrepresentation, negligence, and strict liability. The authors examine the role of advertising in product liability litigation. They also develop managerial and public policy recommendations based on their analysis.