筹款替代方案的马尔可夫分析

A Markov Analysis of Fund-Raising Alternatives

Journal of Marketing Research · 1983
被引 10
FT 50UTD 24ABS 4★

中文导读

研究非营利组织如何通过马尔可夫链模型分析会员捐赠模式,并运用霍华德价值确定策略改进方法找到最大化净收入的最优筹款策略。

Abstract

The author explores the strategies of fund-raising for a nonprofit organization to maximize net income. The giving pattern of members is modeled as a Markov chain. The alternatives are evaluated using Howard's value-determination policy-improvement method and an optimum strategy is found.

非营利组织筹款策略马尔可夫链运筹学