Early Development of the Philosophy of Marketing Thought
通过档案材料研究威斯康星大学和哈佛商学院的早期营销思想，发现德国历史学派经济学为其提供了哲学基础。
An extensive study of archival materials is used to examine the philosophic origins of marketing thought at two centers of early development, the University of Wisconsin and the Harvard Business School. Evidence suggests that the German Historical school of economics provided much of the philosophic foundation of the discipline.