Drivers of Global CSR Integration and Local CSR Responsiveness: Evidence from Chinese MNEs
基于制度理论，用模糊集定性比较分析研究29家中国跨国企业，发现国家影响和全球CSR关联驱动全球CSR整合，而西方存在和跨国并购驱动本地CSR响应，高管多元文化经验对两者均有影响。
ABSTRACT: What drives Chinese MNEs’ global CSR integration and local CSR responsiveness? Drawing on institutional theory, we argue that both antecedents reflecting globally isomorphic patterns of adaptation and antecedents mirroring the distinct characteristics of China’s institutional context are relevant. We support our argument using fuzzy-set qualitative comparative analysis on a sample of 29 of China’s globally most influential companies. We find that state influence and global CSR associations affect global CSR integration, whereas presence in the West and internationalization through mergers and acquisitions predict local CSR responsiveness. Our study thus suggests that home-country characteristics are an important co-determinant of the CSR approaches of emerging-market MNEs. We further find that multicultural experience in top management teams is associated with both global CSR integration and local CSR responsiveness, supporting notions of transnational CSR.