Perceptions of Interfirm Power and its use within a Franchise Channel of Distribution
基于汽车分销渠道的实地数据，研究经销商对制造商权力的感知如何与制造商强制与非强制影响策略的使用相关联，并分析这些策略对经销商态度及自身策略选择的影响。
Data from a field study of the automobile distribution channel are used to examine how dealers’ perceptions of their manufacturers’ power are related to the latter's use of coercive and noncoercive influence strategies. Dealers’ reports about their manufacturers’ reliance on the various influence strategies also are related to dealers’ attitudes toward their manufacturers and the dealers’ own use of selected influence strategies.