电话调查中的受访者选择:三种技术的比较

Respondent Selection in a Telephone Survey: A Comparison of Three Techniques

Journal of Marketing Research · 1982
被引 29
FT 50UTD 24ABS 4★

中文导读

比较了Kish和Troldahl-Carter-Bryant两种受访者选择程序在电话调查中的效果,发现Kish和一种Troldahl-Carter-Bryant版本更优,对调查方法研究者有参考价值。

Abstract

Random selection of eligible persons within households typically is done by procedures developed by Kish or by Troldahl-Carter-Bryant. These procedures require different tasks from respondent and interviewer. The differences have been thought to affect cooperation rates and/or respondent/household characteristics. The authors examine the Kish procedure and two versions of the Troldahl-Carter-Bryant procedure and conclude that Kish and one version of Troldahl-Carter-Bryant are the preferred methods.

调查方法电话调查抽样技术社会科学研究方法