The Organizational Context of Market Research Use
研究发现，在权力分散、非正式的组织中，营销经理更可能基于市场研究信息做决策，而在高度结构化的公司中则相反。
Very little attention has been given to the corporate situations in which marketing managers make decisions based upon market research information. This study finds that managers in more decentralized and informal organizations are more likely to use research information than managers in more highly structured firms.