A Comment on “Evaluating and Improving Argument-Centered Works in Marketing”
评论指出用形式演绎逻辑的有效性标准来评估营销中以论证为中心的作品是不恰当的，因为这会否定几乎所有推进营销知识的核心原则。
An article in a recent issue of this journal suggested that marketers adopt the tools of formal deductive logic to evaluate “argument-centered” works in marketing. In this comment, the authors argue that the criterion of deductive validity is inappropriate for evaluating such works and would require rejecting almost all principles central to advancing knowledge in general and marketing knowledge in particular.