Parameter Estimation in Marketing Models in the Presence of Influential Response Data: Robust Regression and Applications
展示了稳健回归分析在处理营销数据中异常响应值方面的潜在用途，以解决普通最小二乘法因异常值导致的参数估计失真问题。
In marketing models, the presence of aberrant response values or outliers in data can distort the parameter estimates or regression coefficients obtained by means of ordinary least squares. The authors demonstrate the potential usefulness of the robust regression analysis in treating influential response values in marketing data.