The Net Present Value of Market Share
评估市场份额与利润的动态关系，比较市场份额决定因素与已有实证研究，并在消费品行业中举例说明。理论分析并模拟了市场增长、成熟、衰退、竞争攻击、价格领导及重度用户策略对市场份额和利润在10年期间的影响。
This article evaluates the dynamic interaction of market share and profit. The determinants of market share are compared with published empirical research and illustrated in a consumer product industry. The effects of market growth, maturity and decline, competitive attack, price leadership, and heavy user strategies on market share and profit are analyzed theoretically and simulated over a 10-year period.