The Influence of Product Characteristics on the Export Performance of New Industrial Products
作者研究了产品特性如何影响新工业品的出口表现。通过对82家加拿大工业品企业的分析，发现新产品的出口销售通常优于平均水平，但并非所有新产品都适合出口，管理者需要判断哪些产品值得重点推广。研究指出，在评估新产品的出口潜力时，相对优势并非唯一需要考虑的特性。
New products tend to achieve better than average export sales. But all new products are not exportable, so managers face a problem in deciding which new products to emphasize. This study of 82 Canadian industrial goods firms shows that relative advantage is not the only characteristic to consider in judging a new product's export potential.