A Bayesian Approach for Estimating Target Market Potential with Limited Geodemographic Information
提出一种贝叶斯方法，在仅有少量地理人口统计信息时，估计目标市场的潜力，帮助营销人员更准确地评估市场机会。
Daniel S. Putler, Kirthi Kalyanam, James S. Hodges, A Bayesian Approach for Estimating Target Market Potential with Limited Geodemographic Information, Journal of Marketing Research, Vol. 33, No. 2 (May, 1996), pp. 134-149