Modeling Purchase-Timing and Brand-Switching Behavior Incorporating Explanatory Variables and Unobserved Heterogeneity
提出一个模型，同时分析消费者的购买时机和品牌转换行为，并纳入解释变量和未观测异质性，适用于研究消费者动态选择。
Naufel J. Vilcassim, Dipak C. Jain, Modeling Purchase-Timing and Brand-Switching Behavior Incorporating Explanatory Variables and Unobserved Heterogeneity, Journal of Marketing Research, Vol. 28, No. 1 (Feb., 1991), pp. 29-41