Heuristics and Biases in the Intuitive Projection of Retail Sales
研究发现零售采购员在销售预测中存在非回归偏差，基于统计回归的量化模型优于经验丰富的采购员的直觉判断，讨论了直觉与模型决策在零售采购中的适用角色。
Retail merchandise buyers are shown to exhibit a nonregressive bias when making sales projections. A quantitative model based on the principle of statistical regression is found to outperform the judgmental sales predictions of experienced buyers. Implications for the appropriate roles of intuitive and model-based decision making in retail merchandise buying are discussed.