Deceptive Practices in Marketing Research: The Consumer's Viewpoint
研究了消费者对营销研究中欺骗性做法的反应，包括伪造赞助商身份、虚假匿名承诺、谎报访谈时长、未兑现补偿承诺以及以研究为名推销。
The debate over what is and what's not ethical marketing research has ensued with virtually no comment from the group most likely to be affected by its resolution-potential subjects and respondents in research studies. A study of consumer reaction to questionable research practices investigates falsified sponsor identification, faked promises of anonymity, lies about interview length, promises of undelivered compensation, and selling under the guise of research.