Financial Terms of Sale and Control of Marketing Channel Conflict
研究了利率上升时销售财务条款如何影响营销渠道冲突，为管理者提供避免冲突的实用建议。
As interest rates increase, financial terms of sale become a more important source of funds for customers and a more expensive cost for suppliers. As each party seeks to satisfy self-interest, channel conflict may occur. The authors explore terms both normatively and positively. This discussion leads to managerial implications useful for avoiding channel conflict.