The Economics of Single- and Multi-Line Retail Automobile Dealerships
研究了汽车经销商选择经营单一品牌或多品牌的经济因素，包括专业化经济、促销效果、风险降低和销售潜力，并提出了假设和实证支持。
This paper examines the economic considerations behind an automobile dealer's decision to carry a single or multiple car line. Important factors include economies of specialization, effective product promotion, risk-reduction, and maximum sales potential. Several hypotheses are developed, and some empirical support offered.