The Effectiveness of Time-Compressed Television Advertisements with Older Adults
研究发现时间压缩电视广告对年轻人回忆效果更好，但老年人回忆更差，中年人介于两者之间，且这一结果也适用于普通电视广告。
Abstract Time-compressed television advertisements have produced superior recall in college students. The current study indicates that young adults do recall more from time-compressed advertisements, but that elderly adults recall less and middle-aged adults are somewhere in between. These results hold for normal television advertisements as well.