Exporting Mental Models: Global Capitalism in the 21st Century
本文指出西方资本主义心智模型在全球推广的局限性，并探讨跨国公司如何应对这一伦理挑战。
Abstract: The most serious ethical challenge facing multinational corporations in the next century is their exportation of the mental model of Western-style capitalism. This model promises that industrialized free enterprise in a free trade global economy, where businesses and entrepreneurs can pursue their interests competitively without undue regulations or labor restrictions, will produce growth and well-being, i.e., economic good, in every country or community where this phenomenon is allowed to operate. This paper points to some limitations to this model and illustrates how multinational corporations might meet this challenge.