A Note on the Reliability of Certain Clustering Algorithms
研究发现聚类分析在营销研究中的不可靠性可能比以往认为的更严重，尤其是涉及大量聚类成员决策的方法。
Cluster analysis is widely used in marketing research, especially in market segmentation studies. Though it is well known that cluster analysis approaches can be unreliable, the author's research suggests that unreliability may be a greater problem than has previously been suggested, especially with approaches involving large numbers of decisions about cluster membership.