Feedback Approaches to Modeling Structural Shifts in Market Response
针对动态营销环境，研究如何利用反馈方法构建能自动适应数据模式变化的市场反应模型，帮助营销决策者应对结构变化。
In the presence of a dynamic marketing decision making environment, there is a need to develop market response models which can adjust automatically to changing data patterns. This paper demonstrates the use of feedback approaches to develop self-adaptive market response models.