评估人类判断与决策辅助工具

Evaluating Human Judgments and Decision Aids

Journal of Accounting Research · 1983
被引 30
人大 AFT50UTD24ABS 4*

中文导读

指出,仅凭人类判断与规范模型存在偏差就推荐决策辅助工具并不充分,还需评估偏差的机会成本是否值得,并理解偏差原因才能选择合适辅助工具。

Abstract

One goal of applied decision research in accounting is to improve decision making (Libby and Lewis [1982]). The typical approach is to identify situations in which human judgments diverge from the output of a formal (normative) model and then recommend a decision aid to eliminate or reduce the divergence. The mere fact that human judgments diverge, however, does not mean that decision aids are always appropriate; and even if they were, the type of aid which might be employed is not obvious from such an observation. First, the opportunity cost of divergence from formal models must be sufficient to justify the cost of developing and implementing decision aids. Second, the reasons for divergence must be understood before the appropriate aids can be identified. The accounting literature is weak in both of these areas. With respect to opportunity costs, most researchers have ignored the problem of trying to estimate the benefits to be obtained from decision aids. Regarding causes of divergence, few accounting researchers have attempted to analyze the components of decision processes. This holds both for lens model studies and those involving the study of heuristics and biases. Each can be characterized as an input-output method in which causes of divergence are inferred from the relationships between the information provided to the decision maker (the inputs) and the judgments or responses of the decision maker (the outputs).

决策辅助人类判断偏差会计决策研究机会成本