使用S形曲线预测问卷回收率

Using S-Shaped Curves to Predict Response Rates

Journal of Marketing Research · 1981
被引 15
FT 50UTD 24ABS 4★

中文导读

重新检验了17周内问卷回收数量的指数增长模型数据,发现有限增长模型(S形曲线)拟合效果更好,对预测问卷回收率有参考价值。

Abstract

Data used to fit an exponential growth model to the number of questionnaires returned over a 17-week period are re-examined and used to fit a limited growth model. The limited growth model appears to fit the data better.

计量经济学统计学增长模型问卷回收率