关于零售客户现金折扣的进一步证据

On Cash Discounts to Retail Customers: Further Evidence

Journal of Marketing · 1985
被引 9
FT 50UTD 24ABS 4★

中文导读

基于更精确的现金与信用卡销售成本差异及支付比例估算,研究发现零售商提供现金折扣通常无利可图。

Abstract

In an earlier article, Ingene and Levy outlined the optimal discount that retailers should offer to induce cash rather than credit card payment. Here it is shown that, on the basis of more careful estimates of the cost differentials of cash and credit card sales, and more likely estimates of the proportions of cash and card payments, retailers generally will not find it profitable to offer cash discounts.

零售支付方式现金管理商业金融